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News
Everything Is An Ad Network, Even Cars. But All Ad Networks Need Measurement
4+ hour, 24+ min ago (638+ words) By Brian Quinn, AppsFlyer BMW recently placed a promotion for the new Spider-Man film on its vehicles’ dashboards. When drivers started the car, a banner appeared on the control display. Tapping it launched a 19-second animation with music and a…...
What we’ve learned from the creator snafus at this year’s US Open
4+ hour, 54+ min ago (987+ words) The tennis US Open drew massive crowds to New York-based stadiums and record views in the last week. For example, ESPN’s opening day coverage was up 13% YoY. But the 2026 U.S. Open also put a major spotlight on how fans think…...
F5 Shanghai’s Jimyi Xu: AI content is flooding the market, what remains irreplaceable? – Campaign Brief Asia
5+ hour, 38+ min ago (559+ words) It has taken only about a year for AI content to emerge and become widely applied across the advertising industry. Based on F5’s own first-hand experience, technology itself is not the barrier. As long as people are willing to learn…...
The Secret Sauce Summit 2026: The Age of Builders The Soul of the Brand: Thai Founders on Staying Human in an AI Economy
7+ hour, 59+ min ago (1064+ words) THE STANDARD held its annual Secret Sauce conference at Emsphere last week under the theme ‘Builders,’ bringing together a curated roster of speakers, brands, and experts from across Thailand’s business and creative industries for a two-day event focused on ‘building…...
Nift’s Saket Mehta: Brands Must Learn to Thank Consumers for Their Actions – Beet.TV
1+ day, 4+ hour ago (438+ words) Attention has always been valuable in advertising. What has changed is how hard consumers are making brands work to earn it. It all comes down to what happens when brands get the moment right. “You can’t just serve the customer…...
CTV’s Awareness-Only Era Is Over: Brands Now Chasing Performance on the Big Screen – Beet.TV
5+ hour, 2+ min ago (627+ words) The living room’s biggest screen is no longer just a billboard. Marketers once treated connected TV as a blunt awareness tool – the digital successor to the 30-second broadcast spot – but that thinking is increasingly outdated as advertisers demand the same…...
VANDAL named Australasian Production Company of the Year in THE WORK 2026; AiCandy, FINCH, Taxi, Honeymoon Films and Photoplay make up top 6
7+ hour, 33+ min ago (137+ words) Campaign Brief 35 production companies from Asia-Pacific had 5 or more Acceptances in THE WORK 2026. This year there were 4,230 entries overall (slightly down from 4,349 from last year, but up from 4,189 entries in 2024), with the most entries coming from Australia (947), Thailand (815), India (739), Philippines…...
Series: The Beet.TV Leadership Sessions at Cannes Lions 2026, presented by Axonet and Uber Advertising – Beet.TV
11+ hour, 4+ min ago (62+ words) How Brands Engineer Impulse Buying: Axonet’s Patrick Raycroft and Mars United’s Amy Andrews Beet.TV The Beet.TV Leadership Sessions at Cannes Lions 2026, presented by Axonet and Uber Advertising Never miss an update! Required for core website functionality and security....
Is Marc Pritchard right to say that agencies should strip away anything that doesn't add to creative output?
18+ hour ago (58+ words) campaignlive.co.uk Procter & Gamble's chief brand officer told the ANA conference in Florida that its time to "disrupt this archaic 'Mad Men' model, eliminating the siloes between creatives, clients and consumers, and stripping away anything that doesn't add to…...
What Makes a 27-Minute Short Win in Four Separate Crafts? Film Invasion LA Just Gave Anastasia Kuplinova's Talented Exactly That
1+ day, 20+ hour ago (407+ words) After Talented took home four Grand Jury Awards at Film Invasion LA, its director explains how she built a process that gave different creative specialists room to shape the film “I can shoot almost any story, but I can’t tell…...